Easy to work into my routine
The cream texture is simple to control and I can build the color gradually instead of getting a heavy brow right away.
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com
🕒 Need help? Email us 24/7: ✉ support@ivybeautyco.com

See how it applies, blends and defines brows in just a few simple steps.
Fuller-looking, more defined brows with a cleaner, longer-lasting finish.
A balanced cream formula designed for smooth application, buildable color and a clean, defined brow finish.
Delivers buildable brow color for soft or more defined looks.
Helps the color glide across the brow area with controlled application.
Helps maintain a softer, more comfortable cosmetic finish.
Designed to help brow definition stay cleaner after the cream sets.
From sparse and uneven-looking brows to fuller, cleaner definition — see how different brow shapes can look more balanced and polished.
Six different brow transformations, showing visible changes in shape, density and definition.
Build color around sparse areas, arches and brow tails to create a more balanced-looking shape while keeping the finished result soft and natural.
Smooth, buildable color designed for naturally defined brows and reliable everyday wear.
Creamy texture glides easily for controlled definition.
Helps resist everyday moisture and smudging.
Keeps brows looking polished throughout the day.
Build fuller-looking brows with clean definition and a soft, natural-looking finish.
The cream texture is simple to control and I can build the color gradually instead of getting a heavy brow right away.
It helps fill the areas where my brows look uneven without making the whole brow look too dark or painted on.
I like that my brow shape still looks clean later in the day instead of fading as quickly as some of my regular brow products.
A little product around the thinner parts makes the brow look more even and gives me a cleaner overall shape.
I was worried it would be difficult to apply, but using a light hand makes it really easy to shape and build the color.
The finished look is polished but still soft. I can make it more defined where I want and keep the front of the brow lighter.
I don't spend much time on my brows in the morning, so I like that I can fill and shape them without doing several extra steps.
My brow tails are naturally thinner and this gives them enough color to look more balanced with the rest of my brows.
I start with a tiny amount and brush through afterward. It gives me definition without making the brows look too perfect.
Once I finish the brow and let it set, the shape stays looking much cleaner through my normal day.
One brow has always looked a little thinner than the other. Adding a small amount makes them look much more even.
It doesn't feel like a complicated brow routine. I shape, blend it through and I'm basically done.
I prefer softer brows for everyday makeup and this lets me keep the color subtle while still adding definition.
I mostly use it around my arch and tail. It's easy to place color exactly where I want more definition.
That's probably what I like most. The brow looks more finished, but I can still see the natural hair texture.
I'm not especially good at brow makeup, but starting with less product and slowly building it works really well.
I don't feel like I need to keep checking my brows during the day. They stay looking put together for much longer.
I don't need a dramatic brow. This gives me enough coverage to clean up the shape and fill the thinner areas.